5 Reasons Why Corporate Communication Is Important

Corporate Communications is the way a business communicates with internal and external users – this includes customers, your targeted audience, internal staff and key stakeholders. The increasing importance of corporate communication underscores the need for organisations to be strategic when communicating. According to this Towers Watson study, companies with highly effective communication practices enjoy 47% higher total returns to shareholders compared to organisations with poor communication. With the advancement in technology, corporations need to adapt to the new ways of communications. With innovations in internet and social media, companies can now provide timely information and become an active member of the community. Now let’s have a look the 5 Reasons Why Corporate Communication is important for the organisation’s success.

• Enables transparency
• Minimises miscommunication
• Improves employee engagement and productivity
• Helps build corporate identity
• Attracts top talent

• Enables transparency

Effective communication creates a sense of transparency. Employees are more likely to buy into the company culture when they know what the company is about. It builds a sense of trust. Employees are more likely to feel that they're a part of the bigger picture when managers communicate clearly with them.

• Minimises miscommunication

When company communication is a mess, the chances of miscommunications are high. If your boss consistently forgets to tell the team about deadlines or changes to projects, no one knows what's going on. If co-workers assume everyone has the same information as them, some people may be left out of the loop. All of this miscommunication can lead to mistakes and reduced productivity.

• Improves employee engagement and productivity

A recent review issued by Deloitte showed that 90% of the executive leaders believe that employee engagement is a vital element in business success. Communicating the company’s top-level goals with the entire organisation helps employees connect their everyday tasks to the bigger picture. This promotes a valuable sense and meaning to their job and encourages them to perform better. Additionally, they will inspire and encourage their colleagues to do the same.

• Helps build corporate identity

Corporate communication is generally acknowledged as the best possible method of building long-term corporate identity. A well-articulated and consistent corporate communication strategy, along with larger advertising and PR campaigns, reinforces a positive image about your company. This practice has helped businesses, corporations and even start-ups to develop and sustain unique corporate brand identities.

• Attracts top talent

From a recruitment standpoint, effective corporate communications can help an organisation to bring aboard the best talent. That’s because potential candidates will be aware that they can rely on current information to help them execute their tasks. Individuals who have a desire to associate with and help build a positive and successful image are attracted to respected and responsive entities.

Effective corporate communication is important to convey the purpose of a business. If delivered correctly, it can attract, inform and inspire employees and stakeholders towards a common objective. On top of that, as tasks between different departments are better communicated and with a good understanding of the requirements of operations, efficiency can increase significantly. Most importantly, corporate communication enables your entire workforce to make a unified and massive contribution to your business success.

Advanced Strategic Corporate Communication is a 2-day training course held from 27-28 July 2020 (Kuala Lumpur). In this hands-on interactive workshop, you will explore the ‘Standards for the communications profession’. You will learn how the standards impact the focus for your communications strategy and the focus for your career. Learn how to review your corporate communication function and how to make sure it is on track understanding your measurement approach and the basics of the 4M’s (Message, Market, Media and Measure). Also, how to assess and implement the best channels for your communication efforts. The workshop includes presentations, case studies, exercises, and hands-on approach as well as some very active participation.