Why Choose this Training Course

In this interactive internal communication training, communication professionals working in Internal Communication will learn how to plan and implement communication initiatives grounded in business thinking that add greater value to stakeholders and delivers business results. From analyzing the business environment to defining needs, segmenting audiences and delivering measurable outcomes, you will walk away with the tools and techniques to build your credibility as a trusted Internal communication professional.

This internal communication training will be of interest to those aspiring to excel in their careers in the fields of corporate Internal communication, whether in a specialist or generalist role, and those currently in multi-disciplinary positions who wish to build their knowledge in sound strategic communication planning. Adrian Cropley has worked with many global clients including Unilever, Alactel-Lucent, Ericsson, the Department for Business, innovation and skills in the UK, the Australian Tax Office, Banks such as ANZ & the NAB. As the past head of Ericsson corporate communications, he has managed numerous mergers, policy changes and implementation of new IT systems. As an advisor to many companies across the globe, he will share case studies and examples of how to manage corporate corporations.

During the internal communication training, Adrian will help attendees through some of their specifc challenges, making it real for those who attend. This is an opportunity for attendees to walk away with helpful solutions. You will walk away understanding some new models and how to apply them. You will get a greater insight to today’s new corporate communications landscape and how this affects your position as the strategic advisor.

The internal communication training will include presentations, case studies, exercises, and hands-on approach as well as some very active participation.

Who Should Attend

• Heads of HR Corporate Communications and Operation Managers
• Corporate communication managers at all levels
• Senior executives in any function in the public and private sectors, especially those working in the larger organizations

Key Learning Objectives

• Know the strategic importance of the corporate internal communication function
• Assess and learn how to build competencies for today’s internal communication professional
• How to align your strategy with the global standards and your organizations strategy to generate huge returns for your communication efforts
• How to review your corporate internal communication function and make sure it is on track understanding your measurement approach
• How to assess and implement the best channels for your communication efforts
• Build your own personal value and your role as a strategic advisor and trusted business partner
• What it means to work with and influence stakeholders and understand how to influence them, you them and finding common ground
• How to measure the impact of your communication and generate huge ROI for the organization
• Build your personal brand to take your career to new levels within your organization

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