About this Training Course

This four-day course reinforces the importance of developing and implementing purposeful communication, and teaches communication professionals a number of practical ways they can improve the way they communicate their organisation’s social impact and performance. Explore how to communicate with stakeholders more openly and build trusted internal and external relationships.

What to expect:

• Understand what drives societal value for stakeholders in today’s communication environment
• Align your communication efforts with ESG outcomes
• Develop your strategic advisory and listening skills
• Build measures and develop ROI for your ESG communication efforts
• Increase your perceived value within the organisation

Who Should Attend

Communication professionals working in:

• Corporate social responsibility
• Government relations
• Issues management
• Strategic communication,
• Corporate communication Career Level: Foundation, Generalist/Specialist, Strategic Advisor, Business Leader
• Internal communication
• External communication
• Corporate affairs
• Public relations
• Those leading teams, ESG projects, or having to influence others about ESG within the organisation.

Key Learning Objectives

Upon completion of this course you’ll be able to:

• BUILD alignment between ESG and communication outcomes
• DEVELOP a clear understanding of what drives ESG value for stakeholders
• KNOW the elements of a strategically focused ESG communication plan
• MOBILISE employee ambassadors
• EXPLORE best practices, principles, processes and implementation elements designed to equip you with the knowledge and expertise to deliver business results

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