Why Choose this Training Course

This is a 2-day media crisis training in Singapore and Malaysia.  Saying the wrong thing at the wrong time can cause a company or organisation serious reputation damage, wipe out stock valuations, and cost individuals their jobs. Therefore, communicating messages effectively to the media is an essential part of successfully managing any organisation.

This media crisis training is designed for anyone who must act as a spokesperson for an organization during a crisis. It is intended for beginner-intermediate level spokespersons. Participants will learn how to prepare for interviews, deliver press statements, and manage questions effectively under pressure. The skills can easily be applied to non-crisis situations, although the main focus will be on high-pressure scenarios.

Who Should Attend

This media crisis training is ideal for anyone who must engage the media as a spokesperson. The skills learned can be applied to any spokesperson for any organisation in the public or private sector.

Key Learning Objectives

• Assess when and how to engage the media
• Look at available options (traditional and/or social media)
• Draft media statements and messages
• Effectively act as a spokesperson
• Manage unwanted and/or negative questions

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