Management teams at organizations of all sizes and across all industries have come to realize that the communication response to a crisis critically influences their company’s reputation, stakeholder trust, and the bottom line.  As such, the ongoing development of crisis communication skills has continued to gain in importance.

Additionally, leadership is aware that crisis communication requires both profound theoretical knowledge as well as deep practical experience. As a specialty practice area within the field of public relations, crisis communication draws from various communication disciplines, and professionals around the world rightfully consider it to be the most challenging of all strategic communication disciplines.

This workshop will teach the fundamentals of crisis communication and provide hands-on advice regarding how to communicate with internal and external stakeholders during a crisis.

The growing importance of proper crisis communication planning and the strategic process that enable successful crisis communication will be explained. Interactive training components include group discussion, Q&A, and skills development in the form of exercises and mock practices.